Social Media Recruiting

Whether you're looking to identify passive talent, share your vacancies, or enhance your reputation as an employer of choice on social media - you'll learn how during our entertaining online series of webinars. Delivered over the course of two weeks, the 4 X 90-minute webinars come complete with supporting workbooks & practical exercises to complete between sessions

Module 1

Social Recruiting Strategy & Profile Optimisation - a quick review of the current social media landscape, including our 6-step 'social recruiting' framework, followed by a practical demonstration of how to optimise your social media profiles (Company & Personal) for recruitment & employer branding

Module 2

Sharing Content (Posting for Reach & Engagement) - how to share your vacancies for free (although highlighting paid options) across all social media networks, from LinkedIn to Snapchat. Followed by a deep-dive into how to design LinkedIn posts that are optimised for REACH & ENGAGEMENT.

Module 3

Sourcing Passive Talent (Search & Approach Techniques) - a review of the candidate sourcing options available on LinkedIn, Facebook, Twitter & Instagram (with LinkedIn as a primary focus), and advice on how best to contact candidates to increase your response rate

Module 4

Building Talent Pools & Pipelines (Candidate Funnels) - how to use content marketing & employer branding strategies to grow a targeted audience & develop candidate 'funnels' on social media.

Who Should Attend?

Anyone with day-to-day (or management) responsibility for recruitment and / or employer branding within an organisation.

Primarily, that will be in-house recruiters and HR professionals with direct recruiting responsibility, but may also include elements of marketing, branding & communications.

The course is designed mainly for those companies looking to leverage the basic social media accounts, although we also highlight where premium accounts & services may be of benefit to your recruitment activities. However, we recommend leveraging the free accounts before investing in premium services - you'll be surprised how much you can do!

The course caters for all levels of social media knowledge, from complete beginners to experienced users – and will explain 'social recruiting' on both a tactical & strategic level. Even the most savvy social media users are surprised by how much they learn during the course!

What you will learn

Optimise all of your social media profiles for recruitment & branding purposes
Access active and passive candidates through targeted recruitment & branding activities
Design, build & deliver a comprehensive social media for recruitment strategy
Contact candidates in the most effective way - wherever possible free of charge (although premium options will be highlighted and discussed)
Build your own active candidate talent pools & create targeted passive candidate pipelines
Use additional tools & technologies to minimise resource and maximise returns on your social media activities

The Benefits of Attending

The key benefits and outcomes of using Social Media to Recruit include:

A significant reduction in non-essential recruitment agency usage (and spend)
Gaining increased access to the candidate talent pool - increasing candidate quality & availability
Time saved on candidate sourcing by using the most effective tools & techniques
The development of your employer brand amongst targeted talent communities

Welcome