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  • What we do
  • Circle Back Initiative
  • Recruiter Training
    • Modern In-House Recruiter
    • Social Media Recruiting
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    • What we do
    • Circle Back Initiative
    • Recruiter Training
      • Modern In-House Recruiter
      • Social Media Recruiting
    • Contact Us
    • TXO

  • What we do
  • Circle Back Initiative
  • Recruiter Training
  • Contact Us
  • TXO
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Welcome

Welcome to our Social Media for In-house Recruiters series - a collection of 4 webinars designed to give in-house recruiters, talent acquisition & HR professionals a detailed and engaging breakdown of how to use the leading social networks for talent acquisition & employer branding.


Whether you're looking to identify passive talent, share your vacancies, or enhance your reputation as an employer of choice on social media - you'll learn how during our entertaining online series of webinars. Delivered over the course of two weeks, the 4 X 90-minute webinars come complete with supporting workbooks & practical exercises to complete between sessions

Module 1

Social Recruiting Strategy & Profile Optimisation - a quick review of the current social media landscape, including our 6-step 'social recruiting' framework, followed by a practical demonstration of how to optimise your social media profiles (Company & Personal) for recruitment & employer branding

Module 2

Sharing Content (Posting for Reach & Engagement) - how to share your vacancies for free (although highlighting paid options) across all social media networks, from LinkedIn to Snapchat. Followed by a deep-dive into how to design LinkedIn posts that are optimised for REACH & ENGAGEMENT.

Module 3

Sourcing Passive Talent (Search & Approach Techniques) - a review of the candidate sourcing options available on LinkedIn, Facebook, Twitter & Instagram (with LinkedIn as a primary focus), and advice on how best to contact candidates to increase your response rate

Module 4

Building Talent Pools & Pipelines (Candidate Funnels) - how to use content marketing & employer branding strategies to grow a targeted audience & develop candidate 'funnels' on social media.

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Who Should Attend?

Anyone with day-to-day (or management) responsibility for recruitment and / or employer branding within an organisation.


Primarily, that will be in-house recruiters and HR professionals with direct recruiting responsibility, but may also include elements of marketing, branding & communications.


The course is designed mainly for those companies looking to leverage the basic social media accounts, although we also highlight where premium accounts & services may be of benefit to your recruitment activities. However, we recommend leveraging the free accounts before investing in premium services - you'll be surprised how much you can do!


The course caters for all levels of social media knowledge, from complete beginners to experienced users – and will explain 'social recruiting' on both a tactical & strategic level. Even the most savvy social media users are surprised by how much they learn during the course!

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What you will learn

  • Optimise all of your social media profiles for recruitment & branding purposes
  • Access active and passive candidates through targeted recruitment & branding activities
  • Design, build & deliver a comprehensive social media for recruitment strategy
  • Contact candidates in the most effective way - wherever possible free of charge (although premium options will be highlighted and discussed)
  • Build your own active candidate talent pools & create targeted passive candidate pipelines
  • Use additional tools & technologies to minimise resource and maximise returns on your social media activities

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The Benefits of Attending

The key benefits and outcomes of using Social Media to Recruit include:

  • A significant reduction in non-essential recruitment agency usage (and spend)
  • Gaining increased access to the candidate talent pool - increasing candidate quality & availability
  • Time saved on candidate sourcing by using the most effective tools & techniques
  • The development of your employer brand amongst targeted talent communities

Price: $495 + GST

Prices for teams available on request

To register your interest in attending or to book a team workshop please contact us:

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